Check our campaign progress

Fundraising campaign

Help Fight for Fairer Markets & Get the Word Out about DRS & GME!

DRSGME.ORG was founded to spread the messages of both GameStop & Direct Registration to the masses outside the insular online investing communities (such as r/SuperStonk) that regularly discuss these topics. We truly appreciate the work that has been done so far by many interested individuals to spread DRSGME.ORG by word of mouth to their family and friends.

With that said, we’d like to cast a bigger net and inform as many people as possible about what is going on with GameStop and DRS. We believe that buying, holding, and Direct Registering this beloved stock is the greatest tool available to the 99% in securing their financial future and exposing and the corruption of Wall Street and changing the system once and for all.

We have started a GoFundMe campaign in order to raise money for this effort. 100% of all proceeds will go towards advertising expenses. Below you can find more information how the donations will be used specifically.

Why a Fundraising Campaign?

01

We've found that organic outreach via posts on Reddit and other social channels isn't getting us anywhere because we're not targeting our audience.

02

Our main target audience is already invested in GME and not active on Reddit.

03

Furthermore, we are targeting people who are already invested in the stock market (primarily with neo-brokers like eToro or Robinhood) but haven't heard of GME or haven't had the courage to invest in it yet.

Our Executive Summary

Search Ads (Drive DRS & GME Investment)

 

Target specific keyword sets to drive clicks.

 

USD 10 K Budget

YouTube Ads (Increase DRS awareness)

Build awareness about what an extraordinary opportunity GME is as an investment, grow interest into DRS.

 

USD 15 K Budget

Social Ads (Grow traffic)

Target specific keyword set to drive clicks.

 

USD 25 K Budget

USD 50 K Budget

76 K Clicks

6.9 M Impressions

811 K Views

Market Split in Detail

Country
SEA (USD)
Social (USD)
YouTube (USD)
US, CANADA
6K
15 K
9 K
DE, AT, CH
1.25 K
3.125 K
1.87 K
UK, IE
1.5 K
3.75 K
2.25 K
FR, BE
750
1.875 K
1.12 K
NORDICS
500
1.25 K
750
TOTAL
10K
25 K
15 K

If you have any question feel free to send us a message via contact form or email to hi@drsgme.de

Ad Campaign Progress

June 26th, 2022 - Ads starting TODAY!
Until now, 23th of June 2022, we collected $11,707  - THANK YOU!

 

We have automatically linked the GoFundMe account to the bank account created specifically for the project. This is used to pay the expenses for the advertising campaign. Attached is a current transfer receipt. 

Since we have such a strong word of mouth marketing ongoing on, we figured that it might be more effective to run ads first on Google Ads, then Facebook Ads, and finally open up Youtube Ads. We’ve set up retargeting campaigns on Facebook and Google Search Ads. ​​

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In terms of costs – we’ve planned for a 1 month ¾ budget flight, with budget spread as is :

  • 50% US

  • 10% CA

  • 15% UKIE

  • 12.5% DEATCH

  • 7.5% FRBE

  • 5% NORDICS

Our Google Ads camapaign setup (Bid strategy type: "Maximize clicks"):

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An overview of the Ad groups:

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An overview of the Ad groups:

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Our Keywords (not sorted here, split into 2 groups: "1. Direct Registration" and , "2. New GME Investors"):

computershare stock, investment in share market, short stocks to buy, gamestop shares, investing gme, Best stock to invest in, investing in GME, gme shares, stock gme, stocks and shares, invest in gamestop, gamestop investing, registered shares, DRS, Computershare, games top stock, direct shares, stocks gamestop, top stocks to invest in, buy gamestop shares, Share Registration, gme investing, drs shares, GME, Should i invest in Gamestop, meme stocks, games top shares, gamestop stock, share market investment, transfer of shares, which stocks to buy, which share to buy, gme stocks, gme gamestop stock, gamestop investment, top share, share market, stock register, Be a shareholder, gamestop gme stock, stocks to buy, game stock stock, share register, computer share stocks, stock market investment, gamestop stock gme, Direct Registration of Shares, investing in shares, shares gamestop, stock shares, Owning your shares, Are my shares lended, Exit from broker, share to buy, company shares, shares to invest in, share market business, stocks gme gamestop, Is gamestop a good investment

Some examples of the Social Ads:

Since the campaign has only just started, there are no reports yet in terms of actual spending or success. We will link weekly reports that show all relevant information. Please keep in mind that we all have regular jobs and we are pushing this project in our spare time because we believe in revolutionizing the financial system. No money from this campaign will be used to run this site or anything else. We will always update you here as soon as there is news. You can contact us at any time via the contact form.

June 30th, 2022 - current state
Until now, 30th of June 2022, we collected $15,333 - THANK YOU!

 

You’ll find below the 1st weekly report for the Google Ads part of the campaign. Keep in mind that Google Ads account has been suspended after 3 days. It happened with the Google Ads campaign, but Google is notable with not providing answer fast so we're in touch with them and awaiting an answer from them. In the meantime, we'll move over budget on Facebook/Instagram to open up advertising in other countries (NORDICS/UKIE/DEATCH/FRBE).

DRSGME Google Ads – Global Recap
  •  Spent: $ 909

  • Impressions: 11 822

  • Clicks: 1 478

  • Cost per Click: $ 0.62

  • CPM (Cost per 1000 impressions – basically, diffusion costs) : $ 76.93

  • Cost Per Landing Page view: $ 0,83

  • CPLPV (How to DRS): $ 4.37

  • CPLPV (Register from Broker): $ 5.26

DRSGME Google Ads – Recap per country, ad group (click to enlarge image)
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DRSGME Google Ads – Key Learnings
  • We’re still on too small of a budget to extract decisive learnings per country/ad group, so it’s hard to determine big amelioration axes and/or ways to improve the campaign. Moreover, we can note that Google Ads has suspended the account – meaning that, more that likely, we’ll need to shift over this budget towards Facebook Ads.

  • Nevertheless, here are a few key learnings:

    • Not surprisingly, US sees the highest performance, with the highest click through rate (CTR) at 15.10% - meaning that, among selected keywords, about 15% of the impressions results in clicks – which, themselves, result in the most part (81%) result in first landing page view – meaning that we have a CPLPV at $ 0,70 (as in, it costs $ 0,70 to make US users reach the landing page). Of those who reach the landing page, about 17% only reach the How to DRS page, which is about the 2nd lowest conversion rate of the campaign – which is more than likely a result of most US users looking for those specific keywords being people who have already DRSed.

    • Surprisingly, FR sees the 2nd highest performance – but it’s mostly due to the fact that its diffusion cost ($ 51.81 CPM) is quite low compared to other countries – which means that, even if it has the lowest Click Throuh Rate (at 8.09%), its CPC is also among the lowest of the entire campaign ($ 0.64). However, it’s worth to be noted that those clicks seems to be the most valuable of the entire campaign, as 96% of those clicks result in a landing page view, resulting in the lowest CPLPV of the entire campaign at $ 0,67. Of those, about 29% reach the How to DRS page – the highest rate of the campaign. To go a bit further, of those initial landing page view, about 20% click on “Register from Broker” – the highest of the entire campaign.

      • That means that there seems to be a high interest for DRS GME in France compared to other countries.

      • Sample is less than $ 70 so we haven’t reach statistical relevance.

  • CA also sees a nice performance, with the lowest CPC of the campaign at $ 0.52, which is mainly due to its CPM, which is the 3rd lowest of the campaign, and its high click through rate at 11.94% - the 2nd highest from the campaign. However, we also see the 2nd lowest churn rate of the campaign upon landing page arrival, with 58% of clicks resulting in Landing page views – and of those, about 25% only result in a click on How to DRS. It results in the lowest CPLPV (How to DRS) of the campaign at $ 3.55.

  • DEATCH sees the “averagest” result of the campaign, with a below average CPM ($61.93 vs $ 76.93 average), but also among the lowest click through rate of the campaign, which result in the 2nd highest CPC of the entire campaign at $ 0.67. We also see the “averagest” churn rate of the campaign upon landing page arrival, with about 64% of clicks resulting in LPViews – and of those, only 17% result in clicks on “How to DRS” page, which result in the 2nd highest CPLPV (How to DRS) of the campaign, with $ 6.12

  • NORDICS sees hands down the lowest performance, with the highest CPLPV at $ 2.07. This is not due to its high CPM (although it’s above average), nor to the click through rate which is the 2nd highest of the campaign, but is linked to the churn rate between clicks and landing page views – only about 30% of the clicks result in LPviews.

  • Regarding to Ad groups:

    • Most of the budget has been spent on DRS keywords, with 546$ spent there (vs 69$ on Brokers and $293 on GME keywords). We see an above average CPM at $ 93 on this ad group – however, we can note that for GME keywords, we’re above $ 105, and for Brokers, we have a (relatively) low CPM at $ 21.86. It’s worth to be noted that click through rate is above average for DRS keywords, with 14% - resulting in a $ 0.66 CPC globally, the same one as for GME keywords (which means that GME keywords have an above average CTR).

      • However, only 76% of those clicks result in landing page view, compared to 95% for GME keywords, and only 22% for brokers keywords.

What’s interesting is that Broker keywords sees the lowest Click through rate with about 6.58% CTR, which, coupled to its low CPM, result in the lowest CPC. However, those do not convert in landing page view, which leads us to the highest CPLPV on Broker keywords. Not surprising, considering how much we trash brokers on DRSGME.ORG.

Bank account & GoFundMe statements and Google Ads billings

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